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PR Tips: 7 Questions to Ask

Nowadays, we live in a world where technology and social networks prevail. Although both are primarily used for our personal pleasure, it isn’t out of the ordinary to use them as marketing tools.

Public relations is a procedure used to influence public opinion through communication. In our time, it is essential to include the internet and social media in public relations. Why you might ask, just consider a few statistics:

  • There are presently over 500 million active Facebook accounts

  • There is also an estimated 10-15 million active users on Twitter

  • Four out of every 10 Americans read blogs (Synovate/Marketing Daily)

If you aren’t sure where to start with your social media PR strategy, perhaps these seven questions asked by Elena of PR in your Pajamas will help.

1. What do you want to achieve?

Begin with the end goal in mind. At the end of the day, what specific results and ultimate outcomes would you like to accomplish? Once you know your destination, then you can create your map.

2. Who is your audience and where are they online?

Having a clear idea and understanding of your target audience is key to a successful marketing plan. Same thing with your social media PR plan. You won’t be able to reach every blog and social networking site. Knowing whom you’re trying to reach will help you set priorities and focus your efforts on those sites that will bring significant results.

For more questions to ask yourself about social media public relations strategies, click HERE

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